2015 effective logo Design styles & visualizations is for have posted annual logo design trend reports and they have just released the 2015 logo design trends report. I would love to hear your thoughts on the showcased trends. On this topic of trends, one should not follow trends for the sake of following them. As Abhishek Enterprise points out view
Every year, it’s worth noting that this is a report on trends, not a recipe book of styles. It is also not a finite list: There are other valid trends out there that are not mentioned here.
The report should serve you as an ongoing view of where logo design is headed. The word “Logo Design Trends & Visualization” in itself can have a very negative cast, but in truth, trends aren’t bad. They reveal our growth. It’s our take on them that allows us to move even further forward.
1) DOT POINT Logo Design
Possibly a reference to connect the dot puzzles is more likely. Without the line work, the series of points represents a challenge and the connecting segments provide a solution.
Line work on these can still become busy and needs to be minimal to keep the message from becoming too complicated, but it can allude to a pathway or process that helps link disparate points to achieve an effective end.
2) CONTOURS
Designers set on finding a hybrid between simple one-color iconic symbols and a more complex descriptive illustrative mark have landed on a solution.
Replete with gradation and contours, highlights and shadow, yet limited detail to keep the marks just on this side of simplistic.
Generally, the mark’s iconic outline serves up enough information to complete the messaging when presented at a smaller scale.
3) Concentrak Logo Design
Pattern in any definition usually includes repetition of elements. That simple fact makes pattern an important component in logo design. It allows a viewer to mentally complete a picture with only partial information.
Bands of lines, often in a loop formation, twist in space to create a rhythmic story to best represent the client.
There is elegance to these solutions that seems to flow effortlessly and typically reconnect back to their origin, although not imperative. Played out against a dark background these logos are often packed with high-chroma color and can radiate like neon.
4) Pick-Up Sticks Logo Design
effective logo Design styles & visualizations is an interesting concept that a definition will tell you lacks pattern or predictability. Though repeatedly dropping a fist full of pick-up-sticks will never create the same order twice, it nonetheless will create the same appearance each time
Lines are woven together like so many fiberglass strands and are equally as strong because of their unpredictability.
5) Coloring Logo Design
It seems only right that as designers focused on mono-line identity solutions look to suck every last breath from the technique, they ultimately would circle back to injecting fields of color. After all, a field of color is the antithesis to the objective of mono-line solutions that rely only on lines to define their subject.
In design, this process has jumped to hyper speed due to the ease of access to the work of other designers. Trends can pop up and vaporize in a week, or they can build traction, morph and linger for years.
Regardless, designers in the future will look at mono-line logos of any ilk and quickly peg them as a child of this decade.
6) Circle Break logo design
Imagine a pie chart so great that the middle has been eaten and all you’re left with is a really perfect ring of a crust with the same remnants of the colored wedges left on the perimeter.
Occasionally there is a piece or two missing but the rim of a circle is always evident. The colored band areas may represent percentiles, or minutes on a clock, or some less orthodox representation, or they could just provide a decorative effect Logo Design Company in vadoara, india.
Though some of these marks resemble a rotating ring, such a ring has become one more iteration of the ubiquitous loading or as many read it, the “waiting” symbol. Yes, that is a process and we like to discuss process with a mark, but probably not one that leaves consumers adrift in a state of animated suspension.
7 ) Photo’s Logo Design
Those ascribing to traditional identity design tenets scrunch up their face and break into a cold sweat whenever a photographic image is interjected into a logo. You can literally see them squirm and then launch into a litany of challenges to this graphic taboo.
Shake it off and embrace it. There is nothing new to using a photograph as we have reported in previous trend articles. In the past, these images have worked their way into a background, or an icon of a single image was used as a mark itself.
Fusing of “real” and “graphic” elements can introduce wit and whimsy or they can be designed to show gritty reality and detail that is challenging to convey otherwise.
8) Chroma Coaster
Using a single continuous line to swerve, tip and twist it’s way into a logo is a time-tested tool for designers. Quick and to the point these marks often rely on a line break or shadow at intersections to read well.
A bit like navigating a roller coaster spewing an ever-changing stream of high chroma plasma in its wake. Color can be transparent, opaque, or with shadows and highlights to convey a 3-D aspect to the mark.
Either way, this vivid technique makes for a dramatic pop as designers search for ways to incorporate additional layers of information and brighten their solution.
9) Detail Logo Design
A single thin line can be a beautiful thing to behold, unless it can’t hold it’s own when scaled down. As more monoline logos are crafted, designers are yearning for a way to add value and weight back into a mark.
Patterns may not be practical for viewing at smaller scales but still hold their own weight like the lines of an etching. Expand the scale of the mark and the line work blooms into a riot of decoration. Embellishment still possible without shifting line weight, but selected to enhance the mark by reflecting patterns of the culture, industry,or aesthetic.
An homage to a Persian rug, a vintage label, indigenous textiles, or geometric motion each help define the skeleton of the marks shown here.
10) Shaded Logo Design
Shadows in real life come and go without a great deal of attention to them. They provide immense amounts of information to us that we absorb subconsciously to gauge distance, differentiate texture, identify light sources ,and generally keep someone from sneaking up on us from behind if the sun is at our back. Shadows and dimensional letterforms from a typographic perspective.
