The Power of Video Marketing

Business decision makers LOVE online video

With a varied amount of marketing techniques and tools available to companies, it can sometimes be difficult to decide what should devote some or all of your marketing budget implementation. Video marketing is an option you have available as a tool to promote your business. Understand the power of this tool can help you see how the video marketing can be beneficial for your business and a good use of your marketing dollars.

Ability to run like wildfire

Online videos have the potential to spread like wildfire. Because they are easy to pass between users, often when the viewer sees a video of a product, service or information you like, you share with other people you know or other people who can benefit from what is in the video. This is especially true with social media networks that allow upload videos like YouTube and Facebook.

Search engine results

When customers are looking to solve a problem or are looking for information, they tend to go to the Internet to find what they are looking for. The videos are now searchable by search engines, which mean that the videos appear in search engine results with a website based on text. Many consumers find that watching a short video is the easiest way to get the information they are looking beyond reading pages of content.


The videos tend to be more dynamic than the text, which helps engage visitors. If you have a video on the homepage of your website, a video can increase the “stickiness” of your website, which is the average amount of time visitors spend on your site. In essence, the videos tend to catch and hold the attention of visitors for longer periods than the text. See something while learning or while doing something lets viewers make sure they are following training or education during the video offers.


Everyone learns in different ways. Who learn best by listening instead of reading are conducted to videos. The videos tend to follow the format of “how to” for instructional purposes. The videos, well, have the power to educate the audience they are targeted.

Brand techniques

The videos can help you assign a brand to you, your business and your product. Especially for companies based services, the videos allow the supplier to build a good relationship with your visitors. As service companies tend to rely on the relationships that the service provider builds with its clients, videos can help build and strengthen the connection and sales.

We create video that grasp viewer concentration and keep it there. And keeping those eyes on you boasts a number of benefits – from brand awareness, to engagement, to Search Engine Optimization. We want to recognize your target. Through our discovery session, we will learn what you want, what we can do, and how an online video could serve you best. From there, we go to work – from concept, to script, to storyboard.