Thanks to the omnipresence of digital devices, everyone is becoming aware of the importance of digital Typography Design Service . In the United States alone some 187 million people are using smartphones. By 2017 it is estimated that over a third of the world’s population will own one. 42% of that market share is held by Apple with their suite of iPhones and iPads. When it comes to e-readers, Amazon has well over 43 million Kindle devices in circulation.
This wouldn’t necessitate any revolution in the Typography Service except that Amazon, Apple, and even Google have continued their habit of innovation by introducing their own custom typefaces as an attempt get the most out of the transforming technological scene.
Amazon’s most significant contribution is the typeface:
1.Scripts :
This is a perennial favorite that is going to receive even more favoritism in the years to come. Scripts are one of those traditional typefaces that have appeared in a variety of trendy reincarnations. Take a look at this killer landing page from Plated
Their familiarity and the natural feel allow script typefaces to escape the coldness, technical impression of the digital environment and achieve a more humanized look.
2. Watercolor
Watercolor is other style that can bring life to your digital canvas. Watercolor typeface gives the impression of a fun-loving and light-hearted attitude, so it is great when you want to emphasize a down-to-earth, personal approach behind a brand or service And here’s another example, this time of watercolor with an attitude
3. Really Big and Really Small
Font size is a means of controlling influence. By employing extremes, in isolation or right next to each, it becomes possible to convey a message powerfully without being obnoxious or obscure. You might see a single word that fills an entire screen, like this one from We Love Noise
Or you can go the another way in order to control points of focus and emphasis. Small words can speak loudly if presented in the right way:
The smaller typeface usually calls for high contrast font colours with thick strokes. Combine this with a lot of surrounding negative space. Small typeface works very well with a hero-style image to highlight a product or value proposition.
4. Hand-drawn Typeface
Searching for something distinctive? Hand-drawn interface is on the rise as a powerful yet versatile option, allowing it to be incorporated into designs, illustrations, custom graphics, advertising copy, and signage. They aren’t all hand-drawn. Some are stock fonts modified to look hand-drawn. Either way, they add a personal touch.
5.Geometric Design
It’s probably not accurate to say that geometric fonts are themselves on the rise, but they are certainly being swept up within another trends. Take Jova’s approach as an example of how a striking geometric type can be in the right context:
And then there’s this geometric text placed over an animated background, which is just plain cool
6. Creative Use of the Simple:
Sometimes creativity is all you need, and with typefaces this is no exception. Plenty of designers have taken the most basic fonts and made them memorable. The most obvious example of this approach is the text-over-image, which reverse the normal relationship between type and image:
Those word clouds you see popping up everywhere are another example of this creative turn. Just make sure that, if readability is the ultimate goal, the message isn’t lost in the beauty.
7. Letterpress
Usually it refers to a typeface that has a subtle inset effect to make it appear pressed-in to a medium, hence its name
it can refer to a retro design style that you’ve certainly seen in last year’s typography trends in which various fonts are mixed and matched and fitted into a single justified column, as if the design were arranged on a press and stamped onto the page
8. Retro
By now you know that retro is in. It has been always common in every art to look to the past for inspiration, but retro adds its own particular permutations to traditional typography trends. It gives the odd combination of nostalgia and futurism at the same time
And if grunge is your thing, you are going to need retro.
9. Responsive Typography
With the vast market penetration of mobile devices and the fact that marketing today needs to remain appealing in various shapes and sizes, responsive typography is becoming a necessity. This basically means that typefaces must be capable of shrinking or expanding depending on the size of screen the viewer is using.
Although Responsive typography may seem like a technical problem, it is an artistic challenge as well because the designer has to keep in mind all the different arrangements a layout might assume.
10. Icon Fonts
Icon fonts as a trend? You bet, and it makes total sense. Icon fonts can be very useful as a means of coming up with a comprehensive range of icons that have a consistent feel. And because they are scalable vectors they are responsive enough to adapt to high resolutions and various screen sizes.
